Archive for August, 2010

Author: Francois
August 29, 2010

This is the idea I had today when I was driving:

Allow sellers in the domaining.com’s marketplaces to decrease the reserve price of their domains that are in auction.

Remember that I allow a start bid under the reserve price and if the auction finish with the highest bid under the reserve price the domain does not sell except the seller declares the highest bid as sale price (we give him a maximum of 24H after the closing of the auction to decide).

Since this feature is up I noticed how some investors started to place bid in auctions under the reserve with the hope seller accept their lower bid.
And it’s what happen! When their lower bid is not a low ball offer this often generates a sale.

But there is no way for the seller to send a signal to the bidders like:
“Hey buyers, you are right! I just realize I asked too much in my reserve, but you are also not offering enough! If you meet me here then a sale may happen!”

And this is exactly the idea of this new change, allow sellers to decrease their reserve price to motivate bidders to bid just a little higher to generate a sale.
Today the buyer who placed a bid under reserve don’t know until the end of the auction if his bid will generate a sale or no.

So OK, let say this feature is already implemented, what should happen when the seller decrease the reserve price of a domain in auction?
We will send a mail to all the buyers having a bid placed in this auction informing them the reserve has been lowered.
Logical and fine, except some would like to abuse the system and lower their reserve just few dollars many times simply to have emails sent to bidders with the hope they remember their auction is running.
I cannot tolerate having buyers annoyed by multiples emails just saying the reserve is now $25 lower on domain where the current bid has a $3,000 reserve for example.
So the solution should be the same way they are minimum bidding increments I should setup minimum decreasing increments on reserve.

And the “Buy-It-Now” (BIN)?

Remember, the BIN is proposed while there is no bid over the reserve price creating some urgency to bid until reserve for the most motivated buyers.
Why not also allow to decrease it during an auction?
This way the seller could play with it in his sale strategy.
I don’t see why it should not be possible.

I welcome your comments on my ideas and if you think they should be an improvement or no.

Author: Francois
August 4, 2010

What often happen is to create a safe marketplace you are obligated to put restrictive rules simply to avoid a minority without ethic to abuse of the system.

I am going to try to make abstraction of these people and focus on people of good will, serious and that want to make business.

 

No brokerage exclusivity

So starting today, none of the domaining.com vertical marketplaces will force you to accept any brokerage exclusivity for list your domains.
Basically this means that if your domain is listed at PremiumDomains.com for example then you can at the same time list your domain in others marketplaces or if you find yourself a buyer you may sell it without owe anything.
Now there is an exception on this, an exception that is logical but that I prefer to expose:
If your domain has been sent to auction (3 to 7 days) then during the auction we have the brokerage exclusivity.

 

Flexible listing time

This lead to the another point, the listing time: Here also there are changes that will make you the live better.
There is 2 ways to sell domains:

HOLDING:
Generally you are willing to wait a long time the best end-user offer.
PremiumDomains.com and Catchy.com are marketplaces for domains you want to hold.

FLIPPING:
It’s when you want to make money quickly and are willing for that to accept a lower benefice.
BargainDomains.com and Flipping.co are marketplaces for domains you want to flip.

So now when you will list a domain you could list it for a specified amount of time or until sold.
But keep in mind this is just a way to automatically manage your listings, at anytime you should be able to remove yourself any of your listed domain.
Here again, while the domain is not in auction.

Implementation of the above will be up before the end of this week.